Monday, November 29, 2010

18-34

I just realized the other day that I am no longer in the target age group for newspapers.
When I worked in newspapers our target age was 18-34. These were the readers we were losing (or really never even having) and we focused a lot on how to cater to them while also keeping the the regular "older" readers happy.

2 Comments:

Blogger JLC said...

I think we're technically targeting "boomers" now, for what that's worth. :)

Wednesday, December 01, 2010 9:56:00 AM  
Blogger Ann said...

I am not sure if that makes me feel better ... or worse. :)

Thursday, December 02, 2010 9:12:00 PM  

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